Crystal Norwood

MARKETING & COMMUNICATIONS CONSULTANT

Crystal Norwood is a seasoned marketing and communications strategist with nearly two decades of experience helping mission-driven organizations sharpen their voice, elevate their brand, and engage audiences with clarity and purpose. With deep expertise across healthcare, nonprofit, and social-impact sectors, Crystal specializes in transforming complex information into accessible, high-performing content that moves people to act.

Over the course of their career, Crystal has led department-level marketing operations, managed cross-functional creative teams, and delivered content strategies that increase visibility, engagement, and growth. They have overseen comprehensive promotional and educational content across multiple channels; directed major website redesigns from concept through launch; strengthened organizational storytelling; and produced data-informed performance insights to guide ongoing strategy. Their prior leadership roles further demonstrate a proven ability to guide brand development, streamline systems and workflows, support compliance-driven communication needs, and craft messaging that resonates across audiences and platforms.

Crystal’s work is fueled by a commitment to intersectional equity and inclusive messaging—ensuring that every project reflects not only strong communication principles, but also compassion, clarity, and impact. They bring advanced proficiency in content development, strategic planning, editing, brand management, digital marketing, and creative design.

As a consultant, Crystal partners with organizations seeking thoughtful strategy, polished execution, and a collaborative, values-aligned approach to storytelling. They help clients break through noise, strengthen internal and external communications, and build the kind of brand presence that inspires trust—and action.

For more information, please see their LinkedIn Profile.